Facebook can contain public praise, complaints, questions, and competitor comparisons that never appear on X or Reddit. Adding those posts to the same review process gives brand and product staff a broader source list.
SocialListeningAPI lets Claude or ChatGPT search public Facebook posts through the MCP. It returns normalized records with source URLs. An external agent handles scheduling, seen-URL storage, routing, and alerts.
Step 1: Build the Facebook monitoring query list
Create separate searches for:
- Brand and product names
- Domain and social handles
- Common misspellings
- Competitor names
brand vs competitorbrand review,brand price, andbrand problem
Separate plain names from complaint or comparison phrases. That makes the reason for each match clearer.
Step 2: Search through the MCP
Create a SocialListeningAPI account, claim the 100 free credits, and connect the MCP to Claude or ChatGPT through OAuth.
Use one manual prompt first:
Search public Facebook posts for each brand and competitor phrase. Return the matched phrase,
published date, author, short context, available reactions, comments count, shares, and source URL.
Group brand, competitor, comparison, question, praise, and complaint posts. Do not assign sentiment
and do not draft a response.Each successful Facebook search costs 7 credits. The current search returns one page with no next cursor.
Step 3: Store new posts externally
Use an external MCP-capable agent and scheduler for recurring searches. Store the post ID or URL, query, category, published date, first-seen time, and review status. Skip URLs already processed.
SocialListeningAPI does not provide native monitoring, alerts, sentiment analysis, classification, or webhooks. Facebook sentiment is disabled.
Step 4: Route verified mentions
Send support questions to support, factual errors to product marketing, and material reputation issues to the named owner. A person should open each source before deciding what it means or whether to respond.
Facebook search does not return private content, comment text, or complete historical coverage. Replies and DMs remain external and human-controlled.
Conclusion
The finished feed should contain only new public posts with the matched phrase, source URL, and review category. Keep the query list narrow enough that a person can check the important records.
Continue with Build Brand Mention Alerts With an API.
