Find UGC Creators by Topic

You can screen a UGC portfolio faster when the creator already makes demos and tutorials in your product category.

This workflow finds those videos on TikTok and YouTube, then keeps representative work beside every creator.

SocialListeningAPI searches public posts on TikTok and YouTube for the phrases you choose and returns normalized records with source URLs.

Step 1: Write content-style searches

Create a SocialListeningAPI account and claim the 100 free credits. Combine your category with formats a UGC creator may publish:

• skincare morning routine
• project management app demo
• meal kit unboxing review
• desk setup before and after
• how I use budgeting apps

Use concrete product and task words. A broad UGC creator search mostly finds people selling UGC services.

Step 2: Search to find UGC creators

for endpoint in tiktok/search-posts youtube/search-posts
do
  curl --get "https://api.sociallisteningapi.com/api/v1/$endpoint" \
    --data-urlencode 'query=project management app demo' \
    --header 'x-api-key: YOUR_API_KEY'
done

One phrase across two platforms costs 2 credits. Read the TikTok API docs and YouTube API docs for endpoint details. The MCP can run these searches from Claude or ChatGPT.

Step 3: Build the creator sheet

Store creator name, platform, video URL, format, category, and review notes in an external sheet. Group creators outside SocialListeningAPI and keep several representative videos when possible.

The API finds public videos. It does not provide contact enrichment, rights management, or creator contracts.

Step 4: Review style and disclosure

Watch the saved work. Check whether the creator can show a product clearly, explain a use case, disclose sponsorships, and match your brand’s tone. Remove creators whose portfolio is unrelated or whose claims would create risk.

Step 5: Prepare the UGC brief

Reference the work you liked. Explain the deliverable, usage rights, revision process, payment, deadline, and disclosure requirements before production begins.

Conclusion

Use five format-led queries for the first search. That costs up to 10 credits across TikTok and YouTube.

Representative work matters more than a long creator list. Keep the videos that prove each person can make the kind of content you need.

Continue with Find Micro-Influencers in a Narrow Product Niche.

Written by ShashFounder at sociallisteningapi, focused on product and growth