Find Micro-Influencers in a Narrow Product Niche

Follower count does not tell you whether a creator understands your niche. A few highly relevant videos are better evidence.

This micro influencer marketing workflow searches narrow TikTok and YouTube topics, then builds a small list you can verify.

SocialListeningAPI searches public posts on TikTok and YouTube for the phrases you choose and returns normalized records with source URLs.

Step 1: Turn the niche into long-tail searches

Create a SocialListeningAPI account and claim the 100 free credits. Write five to ten phrases that include the audience, task, or product type.

For a camping coffee brand, try:

• coffee setup for van life
• lightweight camping coffee kit
• making espresso while camping
• camp kitchen packing list
• coffee gear for hikers

Specific phrases remove many generic lifestyle accounts.

Step 2: Run the micro influencer marketing searches

for endpoint in tiktok/search-posts youtube/search-posts
do
  curl --get "https://api.sociallisteningapi.com/api/v1/$endpoint" \
    --data-urlencode 'query=lightweight camping coffee kit' \
    --header 'x-api-key: YOUR_API_KEY'
done

Each query costs 1 credit per source. Read the TikTok endpoint docs and YouTube endpoint docs for current source details. You can run the query from Claude or ChatGPT with the MCP.

Step 3: Count repeat creators

Store creator name, platform, source URL, topic, and any returned engagement fields in an external sheet. Count how often each creator appears across different searches.

Repeat appearances can show topic consistency. They do not prove audience quality, reach, or sales.

Step 4: Check the content by hand

Watch several videos from each shortlisted creator. Check topic relevance, production style, audience comments, sponsorship disclosure, and whether the creator’s claims fit your product.

Follower checks, contact enrichment, scoring, and outreach happen outside SocialListeningAPI.

Conclusion

Do not expand the search until you find recurring creators in one narrow topic. If the same generic accounts keep appearing, make the query more specific.

Keep a creator only when several content examples support the match. That makes a compact shortlist more useful than a large influencer database export.

Continue with Recruit Brand Ambassadors From Public Posts.

Written by ShashFounder at sociallisteningapi, focused on product and growth