Build a Voice-of-Customer Message Bank

Generic copy appears when marketers describe a problem in company language. Public posts can show how people describe the same problem, goal, and objection themselves.

This voice-of-customer workflow keeps that language with its source and context so an editor can use it responsibly.

SocialListeningAPI searches public posts on Reddit, LinkedIn, X, Hacker News, TikTok, and YouTube for the phrases you choose and returns normalized records with source URLs.

Step 1: Create four query groups

Create a SocialListeningAPI account and claim the 100 free credits. Write searches for four types of language:

1. Problem: I keep missing brand mentions
2. Goal: need one API for social data
3. Objection: social listening tool too expensive
4. Outcome: saved time tracking public posts

Add category, competitor, and task words that match your audience.

Step 2: Search public posts and videos

for endpoint in \
  reddit/search-posts \
  linkedin/search-posts \
  x/search-posts \
  hackernews/search-posts \
  tiktok/search-posts \
  youtube/search-posts
do
  curl --get "https://api.sociallisteningapi.com/api/v1/$endpoint" \
    --data-urlencode 'query=need one API for social data' \
    --header 'x-api-key: YOUR_API_KEY'
done

One phrase across six sources costs 7 credits. Use the API docs for the shared fields and source limits. The MCP can run these searches in Claude or ChatGPT.

Step 3: Save passages with context

Store the passage, source URL, platform, date, query, surrounding context, and proposed tag in an external sheet. Keep enough context to understand what the person meant.

Do not turn a public post into a named customer quote. Get permission before using identifiable wording or attribution in published copy.

Step 4: Tag the voice of customer message bank

Group passages by audience, task, problem, desired outcome, objection, alternative, and buying stage. An external LLM can suggest tags, but an editor should review every entry and remove duplicates.

SocialListeningAPI performs search. Storage, tagging, permissions, and editorial decisions happen outside the API.

Step 5: Use the bank in a brief

Choose a few recurring phrases for a landing page, email, or sales brief. Paraphrase where needed, keep product claims factual, and never invent customer attribution.

Conclusion

Add language only when the source explains who had the problem and what they were trying to do. Short fragments without context make weak copy research.

The bank is ready to use when every entry has a theme, source, context, and editorial status.

Continue with Build a Market Research Report From Public Data.

Written by ShashFounder at sociallisteningapi, focused on product and growth