A client report falls apart when the findings cannot be traced back to a source. Define the questions first, then keep every useful post, video, and page beside the claim it supports.
This market research workflow creates a concise report, source appendix, and coverage note.
SocialListeningAPI searches public posts on Reddit, LinkedIn, X, Hacker News, TikTok, and YouTube and Google results for the phrases you choose. It returns normalized records with source URLs.
Step 1: Define the research questions
Create a SocialListeningAPI account and claim the 100 free credits. Write three to five questions the report must answer, such as:
- Which customer problems appear repeatedly?
- Which products do people compare?
- What language do buyers use for the category?
- Which workarounds appear before a purchase?
- Where does public evidence disagree?
Map each question to a small query list before collecting data.
Step 2: Run the market research searches
for endpoint in \
google/search \
reddit/search-posts \
linkedin/search-posts \
x/search-posts \
hackernews/search-posts \
tiktok/search-posts \
youtube/search-posts
do
curl --get "https://api.sociallisteningapi.com/api/v1/$endpoint" \
--data-urlencode 'query=customer research software comparison' \
--header 'x-api-key: YOUR_API_KEY'
doneOne phrase across seven sources costs 8 credits. The API docs explain each response structure. Claude or ChatGPT can collect sources through the MCP.
Step 3: Build the evidence table
Store research question, query, source URL, platform, date, excerpt, evidence type, and analyst note in an external database. Remove duplicate URLs and copied content.
SocialListeningAPI performs public search. Storage, deduplication, classification, and analysis happen outside the API.
If the research leads to a Reddit reply, a human must read the community rules and approve it.
Step 4: Verify material claims
Use primary sources for prices, product features, company events, laws, and other facts that may change. Treat public posts as the author’s view or experience unless another source confirms more.
Have a human researcher check every material claim and record where evidence is missing or mixed.
Step 5: Write the client report
Keep the main report focused on the questions, findings, disagreements, and decisions. Add the method, query dates, source coverage, and limits. Put every reviewed URL in an appendix so the client can inspect the evidence.
Conclusion
Finish the source appendix before polishing the summary. Missing citations are easier to fix while the research context is still fresh.
A good client report states what the evidence supports, where it conflicts, and what still needs primary research.
Continue with Build a Sourced Market and Discussion Brief.
