Find Co-Marketing Partners From Public Content

Good co-marketing partners already teach your audience about a related problem. Their recent posts and videos show whether the audience overlap is real before you ask for a webinar or integration.

This workflow finds possible partners across LinkedIn, X, YouTube, and Google, then builds a short list with evidence for the match.

SocialListeningAPI searches public posts on LinkedIn, X, and YouTube and Google results for the phrases you choose. It returns normalized records with source URLs.

Step 1: Define the audience for partner and influencer outreach

Create a SocialListeningAPI account and copy your API key. Write down the customer, problem, and products that sit next to yours without replacing it.

For a social listening API, useful searches may include:

• brand monitoring workflow agency
• customer research for SaaS founders
• n8n marketing automation tutorial
• social listening webinar
• public data product research

These searches work better than a broad influencer outreach query because they reveal topic fit.

Step 2: Search posts, videos, and pages

Run each topic across four sources:

for endpoint in \
  linkedin/search-posts \
  x/search-posts \
  youtube/search-posts \
  google/search
do
  curl --get "https://api.sociallisteningapi.com/api/v1/$endpoint" \
    --data-urlencode 'query=customer research for SaaS founders' \
    --header 'x-api-key: YOUR_API_KEY'
done

One topic across four sources costs 5 credits. The YouTube search API returns public videos, Shorts, and live streams. LinkedIn and X return public posts, while the Google search endpoint returns matching pages.

Step 3: Group people and companies

Use author, content, and url from social results. For Google, use the result title, description, and URL. Store candidates in an external sheet with:

• Person and company
• Audience and main topic
• Two relevant source URLs
• Possible shared format
• Competing product check

Grouping, storage, and company research happen outside SocialListeningAPI.

Step 4: Pick a useful shared project

Review several recent sources before adding a candidate. Remove direct competitors, inactive accounts, and people whose audience only overlaps on one post.

Match the evidence to one small idea: a joint guide, integration tutorial, webinar, newsletter swap, or original data report. The format should help both audiences without forcing a product pitch.

Step 5: Send the partnership note

Reference the content that created the match and explain the shared audience in one sentence. Suggest one project with a clear contribution from each side.

Six topics across four sources cost up to 24 credits per run. Start with a monthly search, contact a few strong matches, and keep notes on which topics produce real conversations.

Continue with Find Video Hooks Across TikTok and YouTube.

Written by ShashFounder at sociallisteningapi, focused on product and growth